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FRANCHISING BRAND STORIES ™ using the Franchise Brand Story and Live Streaming to engage the Franchisee Avatar and deliver Franchise sales.
 

Live streaming  isn’t just a trend; it’s a powerful tool to authentically connect with your audience. By creating engaging, informative content, you’ll not only attract sales but also cultivate lasting relationships with potential franchisees . Embrace the power of storytelling—your brand's future might just depend on it!

​How the magic happens:

PRE SHOW

Franchisee Avatar analysis

Guest liaison

Marketing team liaison and PR

Technical briefing - sound, lighting, picture, signal

Studio set up:

  • Schedule show on streaming platform

  • Thumbnail design

  • Create show description

  • Studio set design (guest pantone reference)

  • Connect social channels

  • Schedule events on social media platforms; youtube, linkedin Live and Facebook Live

  • Chapter set up

  • Question design and upload

  • Ticker strip design and content generation

  • Logo positioning

  • Create QR codes - in show call to action

  • Generate restream link for guest to simultaneous broadcast live show and on demand content across their socials

Pre-Show Marketing and audience build

  • Bespoke, Franchisee Avatar targetting campaign powered by a leading Franchise Recruitment Portal

  • Flyers for Franchisor organic Social marketing & create mailers and visuals for prospect funnel engagement

  • Teaser show short Guest video -  briefing, creation and posting with content creation and show links/ invites

  • 1,000 invites a week sent out to linked in contacts in run up to the show

  • News jacking with event link

  • Client social ‘scrapes’ to create content ( transcriptions, webpage, social feeds) to support audience build and brand promo

  • AI content creation and posting across all socials with event link and data capture​

 

SHOWTIME

  • Host

  • Studio Director

  • Content coverage and chapter coverage

  • Manage the live stream across YouTube, LinkedIn Live and Facebook LIVE

  • Initiate contingency broadcast plans where necessary

  • Time management and story sequencing and direction

  • Audience engagement and management

  • Field questions

  • Real time Host & Guest communication and prompting

  • Creating the editing timelines

  • Key moment timelines identified for post-show promo, traction points and value statements

  • Weave in franchisee validation comments and audience comments

  • Acknowledging sponsors

  • Forthcoming event announcements

  • Qr codes in stream with call to action

 

POSTSHOW

Editing

  • Download show from streaming platform and create MP4 file

  • Convert mp4 file into MP3 audio only  for podcast production and posting

  • Create image bank from live show feed -  used for post show marketing, thumbnails etc

  • Create an edited short for website posting

Posting

  • Load full show on you tube, LinkedIn, with key timeline chapters

  • SEO optimisation for on demand content

  • Create video shorts and copy for each chapter and key moment timelines post to LinkedIn, YouTube, TikTok, Instagram

  • Using AI dashboard post video Shorts across all Social channels with call to action and link back to full show (shorts  posted twice a day for seven days following the live show)

 

Guest Content ( output)

  • Present guest with full show mp4; mp3 and all Video Shorts in MP4 format with suggested copy for re-purposing and on-demand content to be used across all their social platforms, website and other marketing initiatives

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